CUPRINS

I. TOURISM MARKETING (Alexandru Nedelea)

II. INTERNAL MARKETING (Liljana Elmazi)

III. SEGMENTATION OF THE TOURIST MARKET (Vania Kuzdova Banabakova)

IV. PRODUCT POLICY IN TOURISM (Alexandru Nedelea, Babu George)

V. PRICING THE PRODUCT (Liljana Elmazi)
5.1. Pricing, Theory, Factors and Considerations
5.2. Pricing Methods and Strategies

VI. DISTRIBUTION POLICY IN TOURISM (Alexandru Nedelea, Babu P. George)

VII. PROMOTION POLICY IN THE TOURISM INDUSTRY (Alexandru Nedelea, Babu P. George)

VIII. CUSTOMER SATISFACTION, LOYALTY, AND VALUE AND PROFITABILITY IN TOURISM (Liljana Elmazi, Alexandru Nedelea)